Liva Larsen was founded in the spring of 2022, when several young Danish girls approched to Liva Larsen's private Instagram profile to inquire about the whereabouts of the outfits she was wearing in several of her posts. Liva could herby see there was a lot of interest in this "look" after that. Liva Grethe Larsen Arbøll, the founder of Liva Larsen ApS, spent over 12 years in Ibiza, Spain until returning to Denmark in 2018. When she first arrived in Denmark, she was astonished by how basic and black/white the Danes dressed. Liva came directly from an island where the sun always shined and where lots of colours and light is joy. Liva has brought this to Denmark and hopes to pass it on in a big spirit.